Dallas Magazine: Our Readers and Our Mission
Each day, we scour Dallas media — print and online — looking for the most interesting, most relevant and most entertaining stories in our city. We collect the best-of-the-best stories, package them in our daily e-newsletter, and email them prior to 7 a.m. each weekday to more than 30,000 opt-in readers who want to know more about their Dallas. We also produce a “weekend” edition, distributed each Friday evening, offering readers a recap of the best activities in Dallas to plan their weekends.
We produce original stories, collaborate with other media on certain issues, and give credit where credit is due by aggregating the best of the rest. Our readers know that the 5-10 minutes they spend with Dallas Magazine each day will give them the knowledge they need to intelligently make sense of our city. And while they’re absorbing the news, they’ll also be exposed repeatedly and meaningfully to the brands that make Dallas Magazine possible.
Unlike just about every other media company in town, our readership numbers are strictly local — all of our stories are homegrown, and we don’t sucker you into clicking on 10 or 15 pages of clickbait to view a slideshow or read an in-depth research piece. Our clicks are our own, generated from wealthy, young and engaged Dallas readers.
Who Reads Dallas Magazine?
When the smart, young Dallas readers want to know what’s happening throughout the city, and when they want to support local brands that support Dallas, they read Dallas Magazine.
Female: About 70% of our readers are women
Young: Nearly 65% of our audience is 25-44
Our Ad Products
Brand Sponsorships — Limited to 20 for 2018 (12-month commitments only)
Select two days each month to have your logo be one of the first thing our 30,000+ readers see that morning when they read Dallas Magazine. You’ll also have an opportunity to provide a photo-driven story about your brand in that same newsletter, and our professional writers will help you create your story to ensure solid engagement with our readers. Additionally, any time during the month (maximum of 10 days) your brand can promote an event, a special, a promotion — anything that our audience should know about your business — in the daily #partnernews segment of our weekday Dallas Magazine. If you take advantage of every opportunity each month, your brand will have 12 separate opportunities to influence our engaged readers. And that doesn’t include liberal social media promotion of Dallas Magazine and our partners on Facebook, Instagram, and Twitter.
Custom Branding Campaigns
Engage our audience with a variety of opportunities with a month-long promotion that includes targeted social media posts, segments in the newsletters, paid social media listings, options for polls and/or giveaways, and other custom options depending on your brand needs and resources.
Who Are You Guys, Anyway? And Who Will I Be Talking With?
Literally, most of us have been in Dallas so long that it’s embarrassing to add up the years. We’re a combination of Dallas natives and people who arrived here at various stages of our lives and careers, but now that we’re here, none of us have any plans to go anywhere else. You’ll work with us individually as we craft your message and ensure it becomes something illuminating and important to our readers.
Our Editorial Team
Rachel Stone Managing Editor
Jehadu Abshiro Digital Editor
Christian Welch Events Editor
Keri Mitchell Contributing Editor
Lisa Kresl Publisher
Our Marketing Team
Kristy Gaconnier Senior Marketing Experts
Michele Paulda Senior Marketing Experts
Vanessa Santillan Marketing Experts
Marresa Burke Marketing Experts
Rick Wamre Chief Marketing Officer